CLIMATE SURVEY AND EMPLOYEE SATISFACTION

Organizational climate is the indicator of internal satisfaction among the employees of a company, regarding aspects such as: Human Resources policy, management model, communication process, identification and determining employee value.

The employee satisfaction survey is considered an important business management tool. Learning the environmental climate at work and understanding the employees' opinions is of utmost importance when defining new marketing strategies, as well as Human Resource plans. Motivational actions are always more successful when the suggestions/criticisms come from the contributors themselves.

In order for a business to grow, employees must be satisfied with the company where they are working. The purpose of an Employee Satisfaction Survey is to measure this. Endomarketing helps maintain a pleasant organizational climate, which in turn creates positive results for business profitability. Furthermore, internal surveys allow the organization to detect and reward top collaborators who contribute the most to the success and well-being of the company.

Therefore, the organizational climate is a variable that directly influences productivity. If the quality of work is positive, there will be a feeling of reliability and mutual respect. As a result, the tendency is for employees to increase their performance and for the company to abandon strict systems of social control.